Behind Ink Nurse: What I’m Sharing on Substack, Reddit, and Medium (And Why It Matters for Tattooed Aussies and beyond)

Over the last year, Ink Nurse has grown faster than I ever expected, from a niche tattoo aftercare brand to a national product sitting on the shelves of every Chemist Warehouse in Australia. With that growth came another realisation: people want the real story. The behind-the-scenes, the mistakes, the wins, the stress, the retail realities, and the research behind everything we make.

That’s why I’ve started writing more deeply across a few platforms, Substack, Reddit, and Medium, and I wanted to bring everything together here for anyone who wants to follow along.

This post acts as a central hub for the long-form insights I’m now publishing across the web, with links for anyone who wants to dive deeper.

Whether you're a tattooed customer, an artist, a skincare enthusiast, or a founder trying to scale a product business, hopefully this becomes a valuable resource.

Why I’m Sharing More: Transparency, Education, and Better Tattoo Care

Tattoo aftercare and tattoo health in general, is an under-explored category. There’s a lot of misinformation, outdated advice, and marketing noise.

So I’ve made a commitment:
Everything we do at Ink Nurse should be backed by transparency, science, and real-world experience.

Writing outside of this website helps more people find trustworthy information, and helps me share:

• Retail and supply chain learnings,
  
  
• Tattoo healing science, 
  

• Industry insights, 

• Small business and founder experiences, 

• Honest breakdowns of what it really takes to grow a physical product brand.

Below are the main places I’m now writing, and why.

1. Substack: Deep Founder Insights & the Ink Nurse Journey

My Substack is where I share longer, more personal, and more detailed reflections on building a global tattoo aftercare brand from Australia.

This includes:

• Cashflow realities

• Chemist Warehouse behind-the-scenes

• Retail forecasting

• Operational challenges

• Scaling internationally

• What I wish I knew earlier

👉 Read my Substack post:

Why I’m Starting This Substack (And What I Plan To Share Here)

2. Reddit: Community Q&A, Tattoo Science & Industry Myth-Busting

I write under the official Ink Nurse Reddit account to create transparent, evidence-based discussions around tattoo aftercare and tattoo health.

These posts are where I break down:

• Tattoo healing science and skin physiology

• Industry myths

• Misleading aftercare claims

• Comparisons between products

• Tattoo cracking, over-moisturising, infection risks, etc.

Reddit allows for long, technical, unbiased discussions, which tattooed Australians love.

3. Medium: Industry Analysis & Big-Picture Thinking

Medium is where I publish polished, thought-leadership pieces about:

• Retail market shifts

• Founder psychology

• Product category building

• Competing against big pharma

• The tattoo industry’s evolution

• How indie brands can out-execute global giants

What’s Coming Next

Over the next year, I’ll be sharing:

• Tattoo healing studies simplified for everyday people

• Industry watchdog articles on misleading aftercare claims

• More retail transparency 

• Tattoo science explained visually

• Behind-the-scenes of new Ink Nurse products

• Long-form founder breakdowns

• Startup frameworks & decision-making models

Ink Nurse has grown because of our community, so this writing is my way of giving back, with honesty, depth, and hopefully some value.

Links to Follow Along

👉 Substack: https://jasoninknurse.substack.com/

👉 Medium: https://medium.com/@jason_1565

👉 Reddit: https://www.reddit.com/user/InkNurse/

👉 Instagram: instagram.com/inknurse
👉 TikTok: tiktok.com/@inknurse
👉 Website: ink-nurse.com

Final Note

If you’ve been supporting Ink Nurse — whether you’ve bought a jar, recommended us to a mate, shared a post, or simply read things like this, thank you!

This brand is becoming something bigger because people care about real products, real founders, and real transparency.

And I’ll keep sharing every step of the journey.

Jason Taylor
Founder, Ink Nurse
Melbourne, Australia